Saturday, February 8All That Matters

Kayaker calls out kayak manufacturer for promoting dangerous practices

35 Comments

  • Sorry but I don’t buy a product and use it like the ad does. This goes for vehicles, sports equipment, kitchen knives, etc.

    If you buy this fancy folding kayak to go drink wine in a bay and you don’t wear the proper PFD or equipment, that is your fault, not the kayak manufacturer that is trying to sell product.

  • The dude is mostly right but occassionally overdoes it.

    1) Inflatable PFDs are a thing and perfectly acceptable forms of safety devices.

    2) A wetsuit or dry suit would not be necessary on a small lake where you were in close proximity to an ability to warm up, e.g., warm shelter is only a short walk from the beach and you’re never far from shore.

    3) It is absolutely legal to drink and paddle in most states. He’s just flat wrong or worse, intentionally lying, about that one. I would expect the president of a safety association to know better so it’s suspicious to me that he gets it so wrong. What would be illegal and dangerous is being inebriated, defined as usually BAC of .08 or higher, not sharing half a glass of wine.

    Otherwise, he’s correct. The open water examples are particularly dangerous and likely to put an inexperienced paddler in serious danger.

  • This is hilarious. he’s so pissed he cant see their bilge pump and that their life jackets aren’t properly adjusted and they’re drinking wine while kayaking on lake union, I used to live on lake union its not cold.

  • I get this guy’s concerns, however I don’t think it’s Oru’s responsibility to include proper cold water attire in their marketing.

    If you are a kayaker, especially one buying a product as expensive as an Oru kayak, and wanting to go kayaking in frigid waters, you are likely also versed in kayaking safety and cold water safety.

    I think he’s completely over the top with this video.

    At the VERY most, Oru should have some kind of watermark or text flashing up on screen indicating kayakers should be wearing proper protective gear etc and that the images / videos are for marketing purposes only and do not depict safe practices or whatever the case.

    Similar to how in a car advert they will show things like “vehicle operating on a closed road, drive with safety” blah blah blah or whatever it is they usually flash up.

  • Oh for fucks sakes. HOA busybodies like this are why we need warning labels and asterisks on every god damn thing.

    If you’re so dumb to go kayaking in the winter without a pfd or drysuit just because you saw one dumb print advertisement, it’s perfectly moral for you to die doing it.

  • I grew up near Deception Pass and can attest that it’s dangerous. It’s named for the swirling currents hiding under the surface ready to smash your boat against the rocks, drag you under, and sweep you out to sea. All but the most experienced boaters should steer clear. I wouldn’t dream of bringing a kayak anywhere near the bridge and the ocean it drains into is subject to intense tidal flows.

  • Keep this guys away from the water cooler, wouldn’t want any of it to splash on him and instantaneously send him into cold shock and suffering a major heart attack and die.

  • The Uru kayak is not a “kayak”. It’s a foldable boat that’s not very rigid, has weak points, and susceptible in freezing temps. It’s for city folks who have no garage and go kayaking once a year (who probably don’t know much about water safety anyway). Uru’s marketing is based on lifestyle imagery, not real life, in order to sell a product. I agree this guy goes a bit far but he’s not wrong.

  • This guy is spot on.

    This company is marketing to the same geniuses that rent rafts on whitewater rivers without knowing anything about boating or safety or the river.

    I’ve watched too many of those people get into trouble due to their trivialization of what can go wrong.

  • If you’re buying a kayak, or a bike, or any other vehicle, it’s up to you to know how to safely operate it under different conditions.

    This is like being mad at a mountain bike ad because the biker doesn’t have a first aid kit with them.

  • That is not Puget Sound. That’s Lake Union. It’s dead in the middle of Seattle. People swim in it during the summer. And I guarantee you that those folks are far from the only ones drinking wine out there.

    I’m not a kayaker, and everything else he says seems to make sense, but him being so very wrong there does erode my confidence a bit.

  • I’m just so confused. All ads are utter cancer and lie by default; do marketing teams in the kayak industry have some gentleman’s agreement to higher standards to the point this particular brand’s ads are somehow notable? I’ve just never seen anyone take ads so seriously. If the product works, it works- the ads are just there to make it look sexy, not educate people on proper safety…

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