It’s what those of us in advertising call “borrowed interest.” It’s an uncomplimentary term for something that just picks something popular or well known and tries to associate it with the brand.
It’s not the best way to go about it because you should be using your limited (and expensive) time talking to consumers making your case for the things that make the brand unique, what sets it off from competitors, and connecting the brand with the needs and wants of your consumers.
But the biggest sin to me in this is that they are a *food* product, and creative directors like me know from a million studies that food advertising is only about one thing: making the food *appetizing* to the consumer. Their mouth has to be watering and they have to be craving your product by the time you have finished your pitch or it just doesn’t work. Money down the drain.
This associates their ice cream with murder, blood, and a severed head, and judging from the production values (the photography, not the copywriting, which is terrible) they spend a good amount of cash on this, and someone should have stopped them.
Everyone is certainly welcome to enjoy it as a a generic parody, but as advertising it is money down the drain.
* Is a 1-year old venture-capital backed operation with 6 total employees
* Only has one product: ice cream sold for ~$20/pint (4 times more than Ben and Jerrys)
* Has a minimum order of $99 for 6 pints (but hey, free shipping)
* They spent who knows how much money on this ad
* Their “About Us” part of the website still has placeholder text that their marketing department (1 person I would guess) has not finished updating in their year of existence
I am no business major, but can someone explain how this company’s business plan makes any sense?
Genius. And the original movie is still one of the best ever.
There’s this one for a brewery, with Brad Pitt’s actual brother:
https://www.youtube.com/watch?v=UiyL-AAUnvA
the reenactment we didn’t know we needed… perfect
wait why are they dwarves
Aww, there should be Seven flavours…..
Snow White is in shambles right now with all this missing talent
Need the full version, it’s a little short
brad williams is a treasure
Brilliant!
Surprised they didn’t cast Gary Oldman
Holy shit, I’ve never liked a commercial more.
Brad Pitts guy could play mini-mack on Its Always Sunny
Always great to see the legendary Tony Cox
“What’s in the malted-fudging box???”
Damn, ice cream company going all out, while Snow White is a randomizer setting.
That one dude sounds so much like Jesse Pinkman
Fun fact: Brad Williams accidentally admitted to commiting rape on a [podcast.](https://youtu.be/z23aanCDKm0?feature=shared)
The bit at the end is genius. As they already call out the idiots that are the outrage crew.
My wife pointed out for some reason that dwarf people aside, there had to be a hidden joke.
Then it hits, it’s cause they’re pint sized. 😀
Edit: thank you all for the awards. My wife is gonna think it’s stupid, she don’t know how cool she is…
I got Ben and Jerry’s Ice Cream by mail a few times about 20 years ago. It was NOT cheap. I shiver to think how much cold hard cash this will be.
edit-$99 but hey free shipping so I’ve got that going for me which is ice…
This shit is hilarious.
What movie is this parodying
I was really hoping this was a trailer for a movie called “3½”
Thanks for the advertisement disguised as a Reddit post.
Edit: I have been properly chastised for doing the opposite of Reddit and *not* simply reading the title.
How on earth did they get this so accurate? Feels almost shot-for-shot. Great DOP work
So I was tempted by this fine marketing, and went to the site….
Bro, $99 for 6 pints of ice cream? And that’s not even the most expensive box?
No offense, but it’s not great marketing at all.
It’s what those of us in advertising call “borrowed interest.” It’s an uncomplimentary term for something that just picks something popular or well known and tries to associate it with the brand.
It’s not the best way to go about it because you should be using your limited (and expensive) time talking to consumers making your case for the things that make the brand unique, what sets it off from competitors, and connecting the brand with the needs and wants of your consumers.
But the biggest sin to me in this is that they are a *food* product, and creative directors like me know from a million studies that food advertising is only about one thing: making the food *appetizing* to the consumer. Their mouth has to be watering and they have to be craving your product by the time you have finished your pitch or it just doesn’t work. Money down the drain.
This associates their ice cream with murder, blood, and a severed head, and judging from the production values (the photography, not the copywriting, which is terrible) they spend a good amount of cash on this, and someone should have stopped them.
Everyone is certainly welcome to enjoy it as a a generic parody, but as advertising it is money down the drain.
Didn’t Brad Williams just recently confess to r@pe?
Dude in the Morgan Freeman role has been around *forever* Willow, Friday, Bad Santa.. a bunch of other stuff. I feel I should really know his name.
Edit: Tony Cox… putting some respect on his name
Who’s the guy playing Kevin Spacey? That’s a phenomenal acting
Is that pint-size Mac from it’s Always Sunny
Done let Disney execs watch this, they’ll reshoot it with androgenic 6 foot tall, non actors.
No it’s not. It’s lazy. It’s unoriginal and just capitalizing on nostalgia.
Anytime an ad campaign has a celebrity or spoofs popular culture, it’s just laziness
So this company
* Is a 1-year old venture-capital backed operation with 6 total employees
* Only has one product: ice cream sold for ~$20/pint (4 times more than Ben and Jerrys)
* Has a minimum order of $99 for 6 pints (but hey, free shipping)
* They spent who knows how much money on this ad
* Their “About Us” part of the website still has placeholder text that their marketing department (1 person I would guess) has not finished updating in their year of existence
I am no business major, but can someone explain how this company’s business plan makes any sense?
Brad Williams is a fucking hilarious comedian.
Is that Brad Williams