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For an entire decade, 1999-2009, Gap made the most obnoxious, annoying, ridiculous yet maybe, somewhat, entertaining holiday commercials. One either changed the channel when it came on or kept their eyes glued to the TV. And then…such commercials just stopped. Poof-vanished.
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View Reddit by Nantashilikestodraw – View Source
They most likely changed ad agencies or creative directors
My money is on advertising outweighing sales, heavily.