Saturday, March 1All That Matters

American Airlines stewardesses from a 1967 ad campaign [2000 x 2993]

25 Comments

  • **Source: The Daily Mail (it’s a shame I can’t put the direct 🔗 due to the spam filter, there are very interesting pictures on that article)**

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    ###**✈ AIR STEWARDESS REQUIREMENTS**

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    – _Female_
    – _Single_
    – _Fills a cute orange mini-uniform_
    – _Smiles and means it_
    – _Gives other people a lift_
    – _18 1/2 to 29 years old_
    – _5 foot 1 to 5 foot 9_
    – _105 to 135 pounds_
    – _Have at least 20/40 vision without glasses_
    – _High school diploma_

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    >Some strict requirements for the job were unwritten, like ‘Blondes should have blue eyes, Brunettes should have green, cute Redheads could have either’.

    >Stewardesses had to do weigh-ins and could be fired if they were 2 pounds over the airline’s expectations.

    >They would also be fired on the spot if they got married or pregnant and were forced to retire before age 32.

    >Stewardesses were not allowed to do PA announcements, because nobody could understand them.

    >Each flight attendant was required to undergo a ‘rigid physical examination’ 4 times a year to prove they were in perfect health, including if they shaved their legs. They also had to keep curls stuck to their heads so their hairdos would keep their shape and wear heels and a dress just to pick up their paychecks.

    >Viewing stewardesses as sex symbols is something that began in the 1930’s, however many women were still desperate to fill the roles because it allowed them the chance earn their own money and travel.

    >Italian fashion house Pucci designed several uniforms for Braniff International Airways during the 60’s and 70’s. One of them, the ‘Air Strip,’ from 1965, had different layers so stewardesses would take something off mid-flight and reveal a different outfit underneath.

    >The culture changed in the late 1970s when women started protesting it, and families and children – rather than just businessmen – began to take part in air travel.

    >A PSA employee said in 1979 that ‘skirts are feminine and show off legs, and for an airline that caters to a large percentage of businessmen, that’s a factor to consider’

  • Some friends of my mom got together once a week for dinner out. After I moved in to care for her, I would go as well. One of her friends was a stewardess around this time and did regular flights into Las Vegas, NV. She said every so often they would land and there would be a message waiting for them that Frank and Dean were having a party and they, the stewardesses, were invited. Wild times by all accounts.

  • These would have been cutting edge fashion outfits in 67. Those were the days when being a stewardess was considered glamorous even if hard work. I understand the airlines were quite selective in who the chose.

  • My mom, from Holland, was a stewardess for Braniff. My, dad also with Braniff, captained one of the first 747 routes from Dallas to London. They met somewhere along the way.

    I remember she used to tell me about all the “rules”. Basically certain height, weight, etc. she had to quit when she became pregnant with me.

    That industry used to be super glamours. Growing up (late 80s) I wanted to be a pilot like my dad. He convinced me not to.

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